I’m Aisha, a second-generation British Muslim, and my inspiration for starting Elmas elegance comes from wanting modest clothing to be well represented.

I was trying to achieve a combination between faith and fashion, which is in high demand from women in society today. It makes me incredibly proud to see how talented and advanced Muslim women have become, and how we have well and truly broken social norms and glass ceilings. As my way of supporting these women, I wanted to provide better choices in what they wear. Currently, modest clothing on the high street will be worn by the majority of women seeking modest looks, due to limited options. We should not have to compromise or miss out on fashion, just because we like to be covered up. My vision is to provide clothes which are unlike what you see on the high street, and truly provide choice for women to look good and feel good, all whilst remaining modest. 

Elmas Elegance is a brand made for women by women, and my mission is to provide new clothes for women in developing countries. I would be extremely grateful if you followed my journey and helped me achieve my goals. 

Thank you,

Aisha